Omniture in the News
- Jun 23, 2009
Analytics 101: Valuable insights from cheap toools
Welcome to the modern-day world of Web analytics. Antiquated measuring units such as page views and unique visitors have gone the way of the abacus as vendors unleash Web analytics tools that can slice and dice data thinner than a Ginsu knife. Google, Lyris, Piwik, Omniture -- they all offer analytics tools capable of number-crunching feats, from pinpointing when visitors abandon their shopping carts and identifying top referral sites to highlighting keywords that drive more traffic. 
Jun 22, 2009
Omniture Supports iPhone 3G S, OS Release
Orem, Utah-based Omniture reported last week that the firm's iPhone analytics capability now supports Apple's recently released iPhone 3G S and OS 3.0.- Jun 22, 2009
Will Google Gobble Web Analytics?
In information management it’s essential to keep a Web analytic focus since it has such an important product and marketing role to play as the Web increases its ascendancy over traditional channels. - Jun 18, 2009
Why Twitter Rules (and What to Do About It)
In the past few months, the Twitter phenomenon has reached epic proportions. Personally, I chalk this up to the malaise that is gripping us all as we struggle to make sense of both the economic crisis and the political seismic shifts that are upon us. Not content to consume news media and blogs, we now all want to make sense of it, to share our observations, and most of all to connect. So this odd 140-character microblogging platform, known as Twitter, has ballooned in importance. - Jun 15, 2009
How to Track your Success (or Failure) on Twitter
If you know how to use Twitter well, you can have some amazing success by networking you or your business on Twitter. And you can also do some serious damage to poor customer driven companies by using it to complain about things. But most people don’t really understand the benefits of Twitter because it’s hard to track results from it. But why is it so hard to track your results and success from Twitter? - Jun 10, 2009
How Smart Web Guys Win
The Web since its inception was promised as a Shangri-La for shoppers and retailers alike, where a perfect digital mind reading could take place. The reality is that this is taking a while. Josh James, chief executive and co-founder of Omniture, is making the Web more customized, one click feed at a time. This is a transcript of an interview by Forbes' Victoria Barret with James about how far we've come and where we need to go. - Jun 09, 2009
Omniture Rallies On Morgan Stanley Upgrade
Omniture (OMTR) shares are on the rise this morning after Morgan Stanley analyst Keith Weiss upped his rating on the stock to Overweight from Equal Weight, setting a price target of $18. The stock closed yesterday at $12.38. He raised his 2009 EPS estimate to 11 cents from 10 cents; for 2010, he goes to 20 cents, from 17 cents. 
Jun 09, 2009
Pick A Metric, Any Metric
Nip the complexity of video measurement in the backside by picking — and then sticking with — one metric, the panelists strongly suggest.- Jun 02, 2009
The Big Deal: Omniture
The easy deals can be made by anyone. The big, meaningful ones draw on the experience of a lifetime--as well as on lots of moxie and luck. Forbes is asking leaders in business and other fields about the pivotal "Big Deals" they have made in their business lives. We will share those stories here. What are your memorable deals? 
Jun 01, 2009
Analyze this: Omniture leads e-commerce stocks for the week
It was a good week on Wall Street, and e-commerce stocks sailed along with the broader market.May 29, 2009
Omniture Launches Facebook Analytics Solution
Omniture has created a new tool designed to measure the success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst.
May 29, 2009
App measurement platform rolled out for Faceboook
Omniture has launched a tool that allows marketers to measure the popularity and success of their Facebook applications.- May 28, 2009
Omniture Connects With Facebook
Marketers struggling to measure investments in Facebook campaigns might have a better tool to determine budget allocations. Omniture expects to release an App Measurement for Facebook. The software development kit (SDK) is free to customers in the online marketing suite. - May 28, 2009
Omnipresent Omniture Makes Facebook Apps Omnipotent
The Facebook Platform just got a whole lot more interesting today as the all-powerful Analytics company, Omniture, Inc. released a new suite of analytics libraries for developers writing for the Facebook Platform. The analytics aim to improve, in heavy detail how Facebook developers' apps are being used on the Facebook Platform. What's interesting about the launch though is, in the rumored upcoming introduction of a Facebook Payments platform, the potential implications for e-commerce on Facebook that this brings. - May 28, 2009
Omniture Releases Analytics Tools for Facebook
Omniture, a company whose SiteCatalyst product allows marketers to monitor the performance of their brands on websites by tracking traffic metrics such as page views, referrals, and time spent on a page, should be able to help solve that issue. Today, Omniture launched App Measurement for Facebook. The new product allows marketers to see just how users interact with their Facebook applications. 
May 28, 2009
Omniture Releases Application for Facebook
Omniture announced on May 28 a new application for Omniture SiteCatalyst that lets users measure the impact of their business’s Facebook applications on overall online traffic.- May 22, 2009
Digital Summit Spawns Actionalbe Ideas
Last week marked the sixth anniversary of TNS Media and Compete's Digital CMO Summit and, despite the economic gloominess, attendees' outlook for digital marketing was quite bright. One hundred and fifty senior executives from top brands, agencies and media companies gathered in Newport, R.I. for two and a half days of presentations, knowledge-sharing and extensive networking. The event spawned new ideas about the future of marketing, some forward-looking and many instantly actionable. So, in the spirit of sharing, here are my top five takeaways from the event: - May 18, 2009
Omniture Trumpets Market Share
Orem, Utah-based web analytics software firm Omniture reported Monday that nearly two-thirds of the top 50 online retailers and almost half of the top 500 are using its Web marketing solutions. Citing Internet Retailer magazine's "2008 Internet Retailer Top 500" list, Omniture said that it can claim 74 percent of the top 50 online retailers among its customers and 48 percent of the top 500. - May 15, 2009
Partnership Integrates Offline and Online Metrics
Omniture and WPP's Kantar Group plan to unveil a partnership Friday that brings together data and analytics gleaned from both online and offline media. The research aims to help companies determine the cause and effect between media, spend and consumer behavior. - May 14, 2009
Some Insight From the Insiders: Emerging Email Technologies
Once again I was fortunate enough to attend the Spring Email Insider Summit in Florida. For those of you who have not attended an Insider event, they offer an amazing forum for collaboration among some of the best minds and brands involved in email marketing today. The format allows for significant learning (and a little fun as well). - May 13, 2009
Behavioral Targeting Takeaways From ad:tech SF
I attended ad:tech in San Francisco a few weeks ago and was struck by several things. It was extremely well attended, shocking for an expensive event in a down economy. The tone was also surprisingly pragmatic, if not upbeat: the economy is in the pits and will stay there for awhile; how will we marketers cope? I visited with several vendors in the behavioral space and attended several sessions that touched on the topic. Below are some takeaways. - May 11, 2009
Ontario, this is for you: Reaching a larger audience all over the world
TheTimesNews.com hasn't been serving the area for even close to that long, over a decade to give you a ballpark figure, but its audience now stretches far outside the walls of Alamance County. The Times monitors their Web site traffic through a company called Omniture. - May 06, 2009
Omniture Cafe NYC
I saw some new offerings from Omniture at the Omniture Cafe which took place last night at a hotel on W. 56th Street. 
May 05, 2009
Google Organic Search Ranking Segmentation
Omniture, Inc. today announced that they will be providing new reporting capabilities in Omniture SiteCatalyst that segment reports by organic keyword rankings, providing a deeper level of insight for balancing organic vs. paid search efforts, further optimizing ad spend.
May 04, 2009
Tying analytics to ad networks helps Web sites target users
Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads.- May 04, 2009
The NHL's Complex Email Game
The National Hockey League connects with fans through email every day, and sends 62 newsletter versions weekly. Online Media Daily spoke with Amie Becton Ray, senior manager of direct marketing at the NHL, about the league's email strategy and the impact on hundreds of thousands of fans receiving messages specifically created for them. 
Apr 29, 2009
uLocate Selects Omniture's Mobile Analytics Solutions
uLocate, a publisher of mobile location-based services via the WHERE application and platform, has selected Omniture's mobile analytics solutions to gain greater insight into consumer usage of mobile applications.- Apr 29, 2009
Omniture Signs uLocate
Orem, Utah-based Omniture, a publisher of hosted business optimization software, revealed Wednesday that it will provide its mobile analytics solution to uLocate Communications Inc. 
Apr 28, 2009
Omniture's European Summit: A Look at the Trends
My conference season kicked off last week when Omniture came to town to host its European Summit in London. Around 1,000 people from across Europe gathered to listen to what one of the largest marketing technologies companies had to say.
Apr 24, 2009
Omniture adds viral video measurement to marketing suite
Online marketing company Omniture has added new capabilities to its SiteCatalyst Web analytics product to more effectively measure video shared across social Web sites.- Apr 14, 2009
Dirty Diapers, Shame and Web Analytics
Kudos to Omniture for posting “Survey: Search Marketers Underutilizing Sophisticated Metrics.” It takes guts to stop applauding customers and share some tough love. - Apr 13, 2009
Survey: Search Marketers Underutilizing Sophisticated Metrics
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance of their programs. - Apr 12, 2009
Omniture Adds Twitter Analytics for Brands
We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI? You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity. - Apr 09, 2009
Marketers use superficial metrics to manage search campaigns, study says
Online marketers overlook the most important data when managing Internet search marketing campaigns, focusing on relatively superficial metrics like cost per click and click-through rates instead of deeper data like profit per order, web analytics company Omniture Inc. says in a new report based on a recent survey of more than 500 marketers. - Apr 09, 2009
Survey: Marketers struggling with SEM
Search marketing seems to be on the tips of many marketers' tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search campaigns. - Apr 06, 2009
Omniture's Bill Mungovan Interviewed by Eric Enge
Bill Mungovan is currently the director of product marketing at Omniture responsible for their SearchCenter product. - Apr 03, 2009
Omniture SiteSearch: An overview
It was in September last year when Omniture, the leading online business optimization software provider, announced its remarkable on-demand solution service Omniture SiteSearch. - Mar 18, 2009
Wall Street's Buy List
50% growth in a recession?! Yes, indeedy. Fellow All-Star silentrumble argued in December: "This economic recession is not going to stop the migration of commerce to the web and [Omniture] is the strongest player in Web analytics. There will always be a need for companies to optimize their products for the consumer and these software products are ideally suited for this." 
Mar 16, 2009
Best iPhone apps for SFA, CRM, and BI
SiteCatalyst for iPhone This free, native iPhone application should interest Omniture SiteCatalyst customers. It puts your web analytics reports and dashboards on your iPhone, where you browse the metrics in an intuitive way. For marketers who are often out of the office, this is a very handy tool for keeping informed on site stats and quickly spotting web performance trends.- Mar 13, 2009
Mobile & Wireless Slideshow: 10 iPhone Apps That Make Enterprise Life Easier
Apple's iPhone apps—also available for the iPod Touch—have exponentially increased in number since the July 2008 opening of the App Store. While many of the available smartphone applications are designed for personal use, such as games, a growing crowd of developers and top application vendors such as Citrix Systems, Oracle and Google are releasing software for the enterprise. - Mar 10, 2009
Trends from the Omniture Summit
The recent Omniture Summit in Salt Lake City was impressive. Even in these economic times, roughly 2,000 marketers attended, making it one of the biggest, if not the biggest, collection of digital marketers gathered in one place this year. 
Mar 09, 2009
Twitter Gets Brand-Tracking Tool
Does Twitter have business value? Those who think so may have a new weapon in the ongoing debate, thanks to Omniture. The Web analytics firm released a new feature service for its SiteCatalyst service, designed to measure the brand impact of what's being said on the popular microblogging site.- Mar 07, 2009
Tools For Tracking Twitter
Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories. - Mar 06, 2009
Omniture SiteCatalyst Integrates With Twitter
Omniture SiteCatalyst now integrates with Twitter to let online marketers monitor and measure tweets. The feature lets marketers import data from Twitter feeds through an Omniture Genesis API into Omniture SiteCatalyst. It tracks preset keywords to monitor who is talking about their brand. - Mar 05, 2009
Omniture Adds Twitter Analytics to Arsenal
Twitter has become a powerful tool for brands to get messaging to consumers, but also to monitor conversation. Omniture today plans to introduce a tool to monitor conversations related to a brand or particular topic on the micro-blogging platform. - Feb 20, 2009
StubHub sees dramatic 2,500% revenue lift in e-mail test
For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing. - Feb 19, 2009
Omniture Adds Recommendations to Product Suite
Omniture released a suite of marketing products that includes a product recommendation engine á la Amazon. The integrated offering also permits the inclusion of offline data sources, such as point of sale, and brings together for the first time several products the company picked up through its 2007 acquisitions of Visual Sciences, Offermatica, and Touch Clarity. - Feb 19, 2009
Omniture tries recommendations--StubHub is one of the first in on the game
Analytics, testing and marketing company Omniture Inc. is getting into the product recommendations game. The company has introduced Omniture Recommendations, an application that lets marketers automate or customize product presentation and content on e-commerce and other sites. - Feb 19, 2009
Omniture boost for marketers
Web optimisation firm Omniture has released a new suite of applications designed to provide sales staff and marketers with the information they need to interact with customers more effectively and boost sales. - Feb 18, 2009
Omniture Announces Omniture Online Marketing Suite
Omniture, which provides on-demand Web analytics and online business optimization services, has announced the release of the Omniture Online Marketing Suite, designed to allow sales teams and marketers to more effectively utilize their customer data to make sales. - Feb 18, 2009
Omniture unveils suite to personalize landing pages, product offers
Online marketing and Web analytics company Omniture Inc. has introduced an application that gives marketers the ability to automatically personalize the content or product recommendations offered to Web site visitors. - Feb 18, 2009
Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
Omniture plans to unveil a series of applications today that lets marketers tap customer data to customize landing pages and product recommendations. The pages served up are based on previous clicks that led the consumer to the site and personalize the experience. - Feb 12, 2009
Omniture Ties With European Software Firm
Omniture Inc., publisher of hosted business optimization applications, revealed Wednesday that a European software maker has joined its Genesis Network partner program. - Feb 10, 2009
How Strong is Your Search?
If you're still using a free analytics system on a high-volume site with a huge amount of products, it's nearly impossible to see where the traffic split is happening between typed-in traffic, free search traffic, and/or paid traffic. - Feb 09, 2009
Best Buy uses tracking software to analyze customer patterns
Best Buy is among a handful of retailers using high-tech tracking software to analyze and respond to customer purchasing patterns. - Feb 08, 2009
Best Buy, Other Retailers Tap Tech to Boost Sales
To find its answer, Best Buy turned to software from analytics company Omniture. In trials, Best Buy offered financing at different levels: $499, $699, or $999. Every time a customer signed up for payments, Omniture (OMTR) tracked purchase details and homed in on the answer: $499. Within weeks, the software cranked out data that the store's own systems, with their antiquated databases, couldn't have matched. - Feb 05, 2009
Omniture Signs Partner
Orem, Utah-based Omniture announced earlier this week that it has signed on an online marketing consultancy, Acceleration, as a partner. - Feb 04, 2009
Omniture gives Platinum Professional Services Partner certification to Acceleration
Omniture Inc., a provider of online business optimisation software, stated yesterday (3 February) that Acceleration, an online marketing consultancy, has been certified a Platinum Professional Services Partner by the company. - Feb 02, 2009
Fulfilling the Promise of Personalization
What's involved in delivering direct, one-to-one digital marketing at a broadcast level today? I decided to explore that question with two experts. Today's column features my interview with Darren Johnson, vice president of sales at Omniture Test & Target. I sought out his thoughts on what's happening in the marketplace and the emerging trends he's seeing with his customers. - Jan 29, 2009
WPP Continues Tech and Consulting Push with Omniture Investment
WPP has agreed to invest $25 million in analytics and optimization firm Omniture. The move exhibits WPP's ongoing strategy of investing and acquiring technologies to enhance its consulting capabilities. The deal could further establish Omniture's foothold among existing and new agency partners and ad clients. 
Jan 29, 2009
WPP Takes Stake in Omniture
WPP Group and Omniture have concluded a collaboration agreement through which the holding company will invest $25 million in the analytics firm. The firms agreed to work together on product development, with WPP shops like OgilvyOne, Wunderman, Enfatico, GroupM and 24/7 Real Media participating.- Jan 29, 2009
WPP and Omniture in $25m insight partnership
WPP and business optimization software maker Omniture have agreed to a partnership covering technology, information and consulting, which they say will bring clients improved customer insight. 
Jan 05, 2009
Whose Got Your Data?
One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum. Called Why do we still need Omniture?, the discussion's starting point was based on how Omniture could differentiate itself in light of Google Analytics new features.
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