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Overstock Drives Greater Customer Conversion with Omniture Genesis Partners Bazaarvoice & Mercadodetails
Summary
Overstock.com is using integrated solutions from Omniture, Bazaarvoice and Mercado through Omniture Genesis to employ a strategy called “searchandising”--the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance. Industry
Retail |
Cable Shopping Network Automates Remarketing Through Omniture and ExactTargetdetails
Summary
Cable Shopping Network Automates Remarketing Through Omniture
and ExactTarget. Fast-growth company with a big brand offers high-end collectibles to a highly targeted market through multiple channels. Industry
Retail |
The Scientific Business of Thomson Reuters Speeds Implementation and Reduces Costs Through Omniture and Coradiantdetails
Summary
The Scientific Business of Thomson Reuters delivers advanced information to
a diverse group of sophisticated scientists, researchers and business executives
through online channels. The company wanted a comprehensive understanding of
how subscribers interacted with online products and services. To see how they solved the problem, download the complete case study. |
Red Hat Takes Marketing ROI Measurement To The Extremedetails
Summary
The most recognized Linux brand in the world, Red Hat is the premier Linux and open source provider. Though Red Hat is a marketing powerhouse, the company has always been faced with a challenge common to many business-to-business marketing organizations—measuring ROI across all marketing channels, all the way to the closed deal, and versus demand generation goals. Red Hat turned to the Omniture Closed-Loop Marketing Salesforce solution for help and integrated Omniture’s platform with the company’s existing implementation of Salesforce. Now the standard measurement mechanism across all of Red Hat’s marketing functions, Omniture Closed-Loop Marketing for Salesforce has established a real-time system to measure marketing ROI to the lowest levels of detail and created a process that automates multiple campaign sourcing of opportunities to ensure alignment with sales organization. Red Hat now also has the ability to compare marketing results across both online and offline channels to individual and corporate goals. Industry
High-Tech |
Dallas Morning News Doubles Online Channel in 4 Monthsdetails
Summary
In early 2007, The Dallas Morning News set out to achieve a lofty goal: double Internet subscriptions in four months with limited discounts and while adhering to a specific cost per order. To help achieve this goal, The Dallas Morning News enlisted the help of Omniture Test&Target. Initial focus surrounded subscription funnel testing and then turned to search and display ads. The Dallas Morning News used Omniture Test&Target to initiate funnel optimization with A/B testing, comparing the existing subscription flow design to a new design. Two months of testing resulted in a highly optimized conversion funnel, and the focus then centered on paid search testing using Omniture Test&Target for monitoring and attribution. The final optimization phase involved display ads delivered and optimized by Omniture Test&Target. Results from the testing and display ads proved positive as The Dallas Morning News saw a sizable increase in Internet subscriptions, was better able to leverage all acquisition channels and enjoyed real-time insight into which ads were most effective. Industry
Media |
Lastminute.com Achieves a 28% Increase in Look-to-Book Conversion Ratedetails
Summary
Lastminute.com is one of Europe’s premier travel and lifestyle companies, looking to
become the number one European e-commerce lifestyle player by delighting customers
with great-value inspiration and solutions. Lastminute.com offers both travel products—
such as flight, hotel, holiday and car rental services—as well as lifestyle products
including dining services, theatre tickets, music events and more. Recently acquired by
Travelocity Europe, the company also operates 36 other industry-relevant sites under the
lastminute.com umbrella—all of which are using Omniture SiteCatalyst® as their Web
analytics solution. Industry
Travel |
BabyCenter: 67% Increase in Conversions Through Search Keyword Testsdetails
Summary
BabyCenter.com—the leading Web site dedicated to providing information and support to new and expectant parents—is committed to optimizing their users experience on their site. After observing the fact that site abandonment hovered at more than 40 percent and the landing page for the most popular search term converted nearly 30 percent less than the general landing page, BabyCenter decided to enlist the help of Omniture. After conducting search keyword tests with Omniture Test&Target, BabyCenter.com saw a 67 percent increase in conversions and significant decreases in both abandonment and acquisition costs. Industry
All |
Alienware Achieve 100 Million in Annual Sales Online with Omnituredetails
Summary
With 80 percent of its business conducted online, it is essential for Alienware—a manufacturer of high-performance desktop, notebook, media center and professional systems—to understand its customer’s online behavior. Previously relying on crude Web log reports, Alienware deployed Omniture SiteCatalyst, Data Warehouse, Discover and Omniture’s integration with DoubleClick’s DARTmail service. Today, Alienware has a gained deeper insight and is optimizing the online channel to drive company growth. The company boasts more than $100 million in online sales with an average transaction near $3,000. Additionally, the company has experienced a 35 percent annual growth in unique site visitors and using SiteCatalyst, saw a 105 percent increase in online holiday sales in 2005. After deploying DARTmail, Alienware also experienced outstanding success with e-mail campaigns including one campaign bringing in more than $160,000 in incremental revenue. Industry
High Tech |
JetBlue Reduces Cost per Conversion 94 Percentdetails
Summary
How can you offer great service with low fares—and make a profit—when so many
airlines are struggling to survive?” It’s a fair question, and JetBlue hears that question
often. Unlike many of its competitors, JetBlue has thrived since its inception in February
2000, through a dismal period of history for the airline industry overall. JetBlue was
profitable within their first year of operation, and their product is thriving at a time
when other airlines are cashing in their chips. JetBlue’s formula for success includes
new airplanes, careful hiring and a company-wide focus on customer service. The young
company has won numerous industry awards including Condé Nast Traveler’s Best
Domestic Airline for three years in a row, Entrepreneur’s Best Low Cost Airline and the
Associated Press’ Best Airline Service award. Industry
Travel |
AMA Finds Validation in Site Traffic Reportingdetails
Summary
The American Marketing
Association is one of the largest professional
associations for marketers with
over 38,000 members worldwide
covering every aspect of marketing. For
over six decades they have been an
essential resource in providing relevant
marketing information that experienced
marketers can turn to. Through AMA’s web site,
MarketingPower.com, they have expanded
that information to include research,
case studies and best practices in
marketing. The main objective is to help
marketing professionals succeed in their
jobs and careers. Besides gaining a greater understanding
of customer usage, another
important factor for MarketingPower
was to have an accurate representation
of traffic for advertising sales. Industry
B2B |
LifeMed Media Streamlines Search Marketing with Omniture SearchCenterdetails
Summary
After experiencing significant challenges with its previous analytics and search marketing solutions, LifeMed Media searched for a Web analytics vendor with the ability to accurately and efficiently measure the performance of online initiatives and optimize keyword marketing. LifeMed Media selected Omniture for its integrated, automated online marketing solution after being recommended by an independent, strategic Internet-marketing company, Stinson Partners. After implementing Omniture technology, LifeMed Media has seen a 90 percent reduction in keyword management costs and a 100 percent increase in traffic with no change in search marketing spend. The company has also eliminated 3,000 keywords for more targeted search marketing. Industry
Media |
Notrefamille.com Increases Online Subscriptions by 50 Percent with Omnituredetails
Summary
Notrefamille, an Internet portal dedicated to family identity and genealogy, desired deeper insight into customer behavior and trends on its three main brands’ Web sites. The company’s lack of visibility negatively impacted SEO and domain management, as well as e-commerce. Notrefamille selected Omniture’s SiteCatalyst to analyse customer behavior and visibility issues were quickly resolved. With Omniture’s help, Notrefamille saw a 50 percent increase in registrations and increases in the look-to-book conversion rate, number of items purchased per transaction and average time spent per visit. The drop-off rate also decreased by 32 percent. Industry
Media |
Musician's Friend: Affiliate Reinforcement Increases Conversion By 35%details
Summary
Musician’s Friend—the world’s largest direct marketer of music gear—is committed to providing it’s customers with the best possible prices, selection and service. In an effort to maximize the benefits of the company’s partnership with Upromise, Musician’s Friend wanted to test whether reinforcing an affiliate partner on landing pages would lead to increased conversions. Working with Omniture Test&Target, the company tested a free shipping promotion that linked from the Upromise site. Two ads were created, one with the Upromise company logo and the other without, and an A/B split test was performed where Omniture Test&Target randomly showed visitors the two layouts and measured the results from each. The layout with the reinforced Upromise logo generated a 35% conversion lift over the original home page with a 97% confidence level. Musician’s Friend was able to determine the most effective reinforcement offer to increase conversions and measure a true ROI value with ease and efficiency. Industry
Retail |
CNET Moves the Relevance Needledetails
Summary
At CNET Networks—one of the world’s largest online publishers and the thought leader on user engagement metrics—providing a compelling experience to CNET visitors is a central focus. CNET sought to improve performance for users who interacted with their image viewer, improve user engagement and deliver more relevant content. Using Omniture Test&Target to set up a behavior-based segment to change the site experience for photo viewers quickly led to increased user engagement, the ability to see visitor interests in real-time and the ability for CNET to provide relevant content based on a visitor’s selections and behaviors. Industry
High-Tech |
Equity Residential Doubles Sales Leads by Integrating Omniture and OpinionLabdetails
Summary
As the largest publicly traded owner, operator and developer of multifamily housing in the United States, tracking online performance is essential for Equity Residential. Because the company’s Web analytics data and attitudinal data solutions were in a silo, the company had difficulty gaining a clear picture of true online performance and suffered from the inability to quickly identify performance issues that were negatively impacting leads. Equity Residential integrated Online Opinion’s qualitative data with Omniture SiteCatalyst’s quantitative data to identify what customers want and need in realtime. This integration gave the company a property-by-property view of site performance and Customer Voice satisfaction ratings in a single interface. Equity Residential was able to identify and understand both where and why Web site users were abandoning their site as their leads doubled in volume. Industry
Financial |
Channel 4 Achieves a 10 Percent Increase in Promotion Click-Throughsdetails
Summary
Channel Four Television Corporation—a publicly owned, not-for-profit broadcaster in the UK—desired to achieve a number of online goals including extending core business beyond traditional TV to new media, increasing market share of on-demand TV, increasing user engagement with Web site with video content and measuring the impact of new media investment on subscriptions and revenue. To accomplish these objectives, the company enlisted the help of Omniture. With the help of SiteCatalyst, Channel Four saw an increase in both promotion and landing-page navigation click-throughs, half-a-million additional page views and a reduced bounce rate. Industry
Media |
Pegasus Boosts Sales 82 Percent with Omniture SiteCatalystdetails
Summary
Using a low-tier Web analytics package while nearly 50 percent of the company’s business transactions were being conducted online, Pegasus Associates—a premier lighting systems retailer—saw the opportunity to grow its business. After researching various Web analytics solutions, the company selected Omniture SiteCatalyst to help increase online sales, optimize marketing campaigns and improve the online customer experience. After implementing Omniture technology, Pegasus Associates saw a 55 percent increase in conversion rate and 82 percent increase in sales of the company’s most popular products. Industry
Retail |
Classmates.com Avoids Potential Losses of $100,000 with SiteCatalystdetails
Summary
In order for Classmates.com to maintain its position as a leader in online social networking, it is imperative for the company to understand customer behavior. After using a homegrown, internal analytics solution with only elementary reporting capabilities, Classmates.com chose to implement Omniture SiteCatalyst for its faster, more complete reporting functionality. Sixty percent of Classmates’ workforce now uses SiteCatalyst and the company has seen a significant increase in revenue, avoided potential revenue losses by identifying and correcting problems on the Web site and seen a vast improvement in Web site effectiveness. Industry
Media |
Computerworld Saves 200 Man-Hours with SiteCatalystdetails
Summary
Frustrated with the inaccuracy of its previous use of Web Analytics vendors, Computerworld adopted Omniture as its Web Analytics platform in 2004, choosing SiteCatalyst for its deep, accurate reporting capabilities and SearchCenter to automate the company’s keyword marketing. As a result, Computerworld saved 200 hours of manual report generation annually, eliminated a one month reporting time lag and improved decision-support for optimized keyword investments using the keyword performance data being delivered in real-time. Industry
Media |
DelightfulDeliveries Increases Conversion Rate by 70 Percentdetails
Summary
With 90 percent of the company’s business conducted online, Delightful Deliveries—a premiere online gift retailer—knows the importance of creating a positive online user experience. Looking to maximize holiday sales, improve user experience and reduce costs, the company decided to deploy an enterprise-class analytics solution. Using Omniture Web Analytics, the company saw a 70 percent increase in conversion rate and 50 percent increase in sales. A thousand unprofitable products and 500 underperforming keywords were also eliminated, saving the company an estimated $250,000 in online marketing costs in two years. Industry
Retail |
Redcats USA Optimizes Internal Search Strategies with Omnituredetails
ING Australia Doubles Email Marketing Response Rate In Two Monthsdetails
Indianapolis Colts Team with Omniture to Optimize Social Networking Portaldetails
HP Triples Conversion Rates for Email Programs with Omnituredetails