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Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

Mobilize Your Marketing: Small Screen....Huge Opportunity details Authors Matt Langie, Senior Director, Product Marketing, Omniture Summary More and more consumers are using their mobile devices to check e-mail, browse the Internet, get directions, and find local businesses. Is your website optimized for this audience? Are your marketing campaigns including mobile in the marketing mix? Join two industry veterans who discuss why mobile marketing is such a huge opportunity. Industry All Duration 60 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry All Duration 50 minutes
Omniture Highlights from SES San Jose: What you might have missed…details Authors Bruce Clay, Founder, Bruce Clay Inc Summary Did you miss SES San Jose this year? Don't worry, we've got you covered. Join Bruce Clay and 5 Omniture experts as they discuss the important trends guiding search engine marketing in the coming year. Industry All Duration 107 minutes
Where is Interactive Marketing Heading? See How Your Marketing Fits Into Today's Online Marketing Suite details Authors Suresh Vital, Senior Analyst, Forrester Summary Today’s online marketing department likely works with a large number of specialized vendors. This creates silos that make it hard to make data-driven, customer-focused decisions. Industry All Duration 0 minutes

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Building a Search Powered Marketing Mix details Authors Sean McMahon, CEO, EngineWorks Wes Funk, Marketing Programs Director, Omniture Summary Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down. Industry All Duration 40 minutes
Using Personas to Skyrocket Conversion details Summary Join Bryan and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion. Industry All
Is 15% of Your Online Budget Allocated to Optimization?details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Trevor Klein, Principal, SVP Business Development, AutoAnything Summary Join Brent and Trevor as they make the case for why every company should put aside 15% of its marketing spend for optimization. See how AutoAnything and other online companies have used testing to increase revenues. Industry All Duration 60 minutes
Search Marketing and Analytics: Making Sense of the Data Overload details Summary Jupiter’s research findings about SEM and analytics will answer these key questions: • How are search marketers using analytics tools? • What types of metrics are used the most? • What’s happening in the vendor landscape? Industry All
How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?details Authors Lily Chiu, Sales Engineer, Omniture Sebastian Buerba, , Stamps.com Summary Marketers are spending more and more each year bringing customers to their Web sites. Smart marketers now realize the importance of testing each portion of the website to optimize the customer experience and increase conversions. This webinar discusses techniques to enable marketers to make more insightful website decisions. Industry All Duration 60 minutes
Customer Centricity, Engagement and Relevance at Northwestern University details Authors Tom Collinger, Associate Dean, Northwestern University Mike Barton, Online Marketing Manager, Omniture Summary The digital world has transformed marketing over the past decade. Consumers now have more information and power at their fingertips. Because consumers know more, they expect the companies with whom they interact to know them better as well. This webinar discusses principles of customer-centricity, relevance, and engagement to meet these needs. Industry All Duration 60 minutes
30 SEO Strategies for Corporate Web Sites details Authors Chris Bennett, Founder and President, 97th Floor Summary Small changes CAN achieve big results. Please join Chris Bennett from 97th Floor as he discusses small changes that large corporations can make that will have a big impact. Large enterprise websites have an advantage over smaller, less-developed websites because results can appear very quickly. Industry All Duration 60 minutes
Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in Email details Authors Chris Duskin, Senior Director Product Management, Omniture Jeff Clayton, , Responsys Summary Jeff Clayton, VP at Responsys, and Chris Duskin, of Omniture, talk about how smart marketers can use multivariate testing techniques and automation to help a marketer achieve his or her end goal---increasing response, relevance, and conversion through e-mail campaigns. Industry All Duration 30 minutes
Measuring Rich Media: How to Build, Measure, and Profit using RIA on Your Site details Summary Rich Internet Applications are increasing in use across the Internet, however many are deployed sub-optimally. In this webinar, you will review fundamental steps to optimize RIA’s and measurement techniques to prove it. Industry All
Becoming a Data-Driven Marketer details Authors Nathan Walker, Corporate Trainer, Omniture Summary Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. Industry All Duration 50 minutes
How to Exponentially Increase Conversion from Search details Authors Jason Bishop, SEM Consultant, Omniture Joel Hall, Client Manager, Omniture Summary Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This webinar discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. Industry All Duration 50 minutes
SEM Insights into B2B Buyers: Using Search to Understand Your Sales Cycle details Authors Gord Hotchkiss, President, Enquiro Summary Leveraged correctly, Search Engine Marketing can provide meaningful insights into a B2B searcher's role and objectives. Join us in this in-depth discussion of media consumption, relevance, "Satisficing", and visual scanning patterns. Industry B2B Duration 70 minutes
Actions Speak Louder Than Clicks The new rules of engagement optimization details Authors Mark Taylor, EVP, Chief Marketing Technologist, Wunderman Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Whether you're leading an army of marketers or conducting guerilla warfare, you’ve got to understand the rules of engagement. Join the war room of 2 industry veterans as they outline the critical strategies of engaging visitors. Industry All Duration 60 minutes
Measuring B2B Beyond the Lead: Proving & Improving Marketing’s Contribution details Authors Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Chad Sollis, Director, Interactive Marketing, Omniture Todd Barr, Sr. Director Customer & Partner Marketing, RedHat Summary This webinar is divided into 3 sections that show you why B2B marketers are deepening their metrics, how that can become a reality, and what a leading B2B organization saw when they began to look beyond the lead. Industry B2B Duration 60 minutes
3 Proven Approaches to Delivering Targeted Content details Authors Charlene Li, Vice President, Principal Analyst, Forrester Summary This webinar uses key research and real examples to answer questions like: -What does online targeting mean today? -How important is targeting to consumers? -What’s working, what’s not? Industry All Duration 50 minutes
Maximize Online Holiday Sales: 7 Clever Tactics for eTailers details Authors Lauren Freedman, President, The etailing Group Jim McIntosh, Product Marketing Business Analyst, backcountry.com Josh Dahmer, Senior Retail Consultant, Omniture Summary Just in time for the holidays, this webinar covers key strategies to maximize your online sales during key times of peak traffic. This team of retail gurus will guide you through: holiday maximization tactics from dozens of retailers, research highlighting customer spending trends, detailed insights from backcountry.com, best practices of action-oriented measurement. Industry Retail Duration 55 minutes
Advancing Web Analytics: Adding Qualitative Customer Data details Authors Avinash Kaushik, Author & Web Analytics Evangelist, Occam's Razor Eric Head, Director of Business Development, Foresee Results Summary Web Analytics is really good at showing you "What" your customers are doing—even "When" and "How" and "How Much". But to find out "Why" they're doing the "What", you have to ask them. This webinar focuses on scalable ways to listen to the voice of your customer, and synergies gained from combining that qualitative insight with your clickstream data. Industry All Duration 120 minutes
Landing Page Optimization: Keep Readers Moving Down the Sales Funnel details Authors Dr. Flint McGlaughlin, Founder, MarketingExperiments Summary Based on MarketingExperiment's Professional Certification Course in Landing Page Optimization, this webinar features actual test examples, protocols, and final results. You'll learn about the 5 elements that influence the performance of landing pages, and MarketingExperiment's patent-pending Conversion Index that converts them into a formula you can apply to your pages. Industry All Duration 60 minutes
7 Steps to Increasing Web Site Conversion details Authors Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead Summary In this webinar, you will learn to extend the concept of a traditional conversion funnel past site-only metrics and KPIs. Then apply 7 types of best practice strategies to increase engagement and conversion. Industry All Duration 60 minutes
7 Advanced Steps to Effective Search Marketing details Authors Wes Funk, Marketing Programs Director, Omniture Summary Learn how to: 1) Increase Response, Customers, & Revenue. 2) Improve efficiency. 3) Enhance brand impact. Industry All Duration 60 minutes

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